Most site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alternative feeds and secondary SERPs, it’s becoming incredibly hard to track where your content is surfacing and how much traffic is coming from those […]
Google Tests Bolding Local Business Name In Local Panel
Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name. Here is a screenshot from Khushal Bherwani he posted on X […]
Vlog #251: Dave DiGregorio On Local SEO Business Strategy, Evolution & Culture
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. In part three, we talk about ChatGPT, process-focused, conferences, and more. […]
Google Search Algorithm Ranking Update Winter Blast Continues
Last week we reported on the early signs of big Google Search ranking volatility, fluctuations, chatter within the search results. We just don’t know if that was related to the ongoing November 2023 reviews update, tremors from the recently completed November 2023 core update or something new and unrelated to those two updates. Over the […]
Report: Google Local Service Ads Reviews Being Hijacked
There are some reports of the reviews left on some Google Local Service Ads that say those reviews are being hijacked. In a sense, the reviews are being taken from one local listing and placed on another. Mike Blumenthal shared these details on Near Media and on X. He showed how this local business get […]
Google Search Central Countdown 2023 Microsite
Google launched a special page on its Search Central portal with a countdown of 2023. This page has these hidden doors that contain resources that they found interesting or were otherwise noteworthy to the Search Central team in 2023. You can access it over here but you should check it out daily to see what […]
Google Search Adds Vacation Rental Structured Data, Rich Results & Reporting
Google has announced it now supports new structured data for vacation rentals, which adds rich results to the Google Search results for vacation rental listing pages. With that, Google also announced a new Google Search Console and an updated Rich Results testing tool for this structured data. Keep in mind that Google had a data […]
Search News Buzz Video Recap: Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search
Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console […]
20 Years Covering The Search Industry
20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Tomorrow marks the […]
Google Discover Showing Older Content Since Follow Feature
Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature. Glenn Gabe, who is a very active […]