PARIS — French premium contemporary fashion brand Ba&sh is stepping up its expansion in Asia with a strategic partnership with South Korean distributor ID Look. The brand is targeting 20 directly operated stores in the country by 2030 as it shifts away from rapid international expansion, instead moving to a more selective, profitability-focused approach. The […]
Tag: Expand
J.Jill Modernizes Denim Collection to Expand Customer Base
For J.Jill, denim is a category worth exploring further. As a staple in women’s closets across generations, jeans open the door for the Quincy, Mass.-based lifestyle brand to broaden its appeal and cast a wider net. The brand currently caters to women ages 45–64. “Denim is an opportunity for us to celebrate the multi-generational women […]