The Atlanta Falcons revealed their new uniforms on Thursday morning.
ATLANTA — The Atlanta Falcons revealed their new uniforms on Thursday morning, putting a new emphasis on red in the team’s color scheme.
“Red has always meant something different in Atlanta,” team President of Football Matt Ryan said in a statement. “When you put on red, you feel the history, the pride, and the energy that comes with being a Falcon.”
The team’s primary home uniform will have the red jersey with white pants, red socks and black helmet. The team’s primary away uniform will feature a white jersey, white and black pant options, white socks and black helmet.
The team will also continue using a 1966-inspired throwback uniform with a red helmet and black jersey this year.
Statements from players also endorsed the move to home reds.
“Red is our color,” said Drake London. Bijan Robinson said red “is what makes this team who it is.”
According to the Falcons, the new jerseys are available for purchase beginning today (April 2). On Saturday, April 4, the team will also host a 404 Day Fan Fest in Old Fourth Ward Park to celebrate the jersey launch with players, cheerleaders and team legends in attendance.
“Our goal was to create a uniform that lasts, one that reflects the city, the team, and our future,” said Shannon Joyner, vice president and chief marketing officer of the Atlanta Falcons, in a statement. “Every detail was designed to feel authentic to our DNA and feels unmistakably Falcons the moment you put it on.”
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