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10 rules for looking amazing (and feeling great) in middle age


I’m not one for New Year’s resolutions but what I am going to do more of in 2024 is follow (on social media, not the streets – that would be weird) inspirational women who are embracing midlife.

I don’t mean the ‘Look at yourself in the mirror chanting something positive’ sort of gurus. I’m talking about women who are sharing a positive narrative about aging and accessible ways to feel good about ourselves.

I’m 51 ( pretends to hear a ‘No! really?’ in the distance) so this is a subject close to my heart. I also work with many mid life women in my role as a personal stylist and understand how this can be a tricky period in our lives.

It’s no surprise midlife women are confused as we read articles telling us we can’t wear certain clothes (sequins according to this article in the Daily Mail) and we feel we have been largely ignored by the fashion industry for many years.

Now, I’m no expert but I have learnt some key insights over the past couple of years through my work and own experience. So if you need some no faff guidance on your mid life journey click on the button below to read 10 things I’ve discovered:-

1.There is no such thing as ‘dressing your age’

Wear whatever feels good, although it goes without saying it has to be appropriate for your day ahead. Don’t shire away from styles you like because you consider them ‘too young’. Instead work out your own unique style and the clothes that suit your bodyshape. Personal style is unique and ageless. For more tips on how to style your shape you can sign up here for my free guide.

2. Style wobbles are normal

I have them, yes I really do! Whilst I’m happy with my wardrobe overall there are occasions when I need to try on a lot of different outfits to get the right look. Making time to plan your outfits in advance is key in these situations.

3. Elevating your style elevates your mood

What you wear affects your mood, that’s a scientific fact. By choosing clothes that you love and that make you feel great you can put yourself in a positive frame of mind. So before you reach for the first garment you can find, think about how it will impact your mood throughout the day.

4. Bright colours are a tonic

I know how easy it is to reach for dark colours when you’re feeling ‘meh’. What you’re actually doing is subconsciously hiding and making yourself invisible. Choosing a vibrant colour garment will boost your mood and ensure you stand out as you should.

5. Accept that your waistline will expand

There are very few women who don’t have to deal with an expanding waistline in midlife. The cause of this is mainly down to lower estrogen levels and women aged between 45 and 55 years gain around half a kilo per year. A recent client felt she couldn’t wear anything but stretchy skinny jeans because of this although she really wanted an updated jean style. On our shopping trip we bought modern straight leg jeans that had an elastic back waistband. She was delighted with the new style which updated her look but was also comfortable. There are solutions out there so don’t feel you need to hide behind baggy, shapeless clothes.

6. Beware of polyester

The current trend for recycled polyesters may be more environmentally friendly but they will still make you perspire more than natural fibres. Choose cottons, linens, bamboo and Merino wool instead, especially for tops, as these allow the skin to breathe. No one wants to deal with sweat patches under their arms.

7. Loafers aren’t for everyone

Don’t choose a style just because it’s the hot trend. I love loafers but haven’t found a pair yet that work for me. They make my chunky calves look heavier and I feel like an extra in a police drama!I find boots and trainers far more flattering and I’m fine with that. Choose what works for you and don’t be swayed by trends.

8. It’s okay to want to be viewed in your best light

It’s not frivolous to want to look your best. Feeling good in your image and being taken seriously are not mutually exclusive. In fact, I’d say the opposite. When you feel great people are more likely to respond to you positively. Note that looking your best and seeking perfection are two different things. Remember, for every picture you see posted on social media there’ll be hundreds that have been discarded as the subject doesn’t look their best.

9. Seek out people whose style you admire

Over the past year I have been following more midlife women whose style I admire. For me that’s women who are bending the rules of what a 50 year old should look like but remain authentic and natural. Do I dress the same as them? No, but they do influence me to not play it too safe e.g. buy a bright lilac coat instead of a sensible navy or black one. It’s important to get some outside influence to keep your style fresh and modern.  It’s also important to unfollow people who make you feel inadequate! Watch this recent video for tips on how you get inspiration to refresh your style.

10. ‘Specialist’ menopause creams are a pile of c**p!

I found this out the hard way! It seems obvious now that ‘menopause’ isn’t a skin type but I fell for the marketing hype. The global menopause market is said to be worth over $600 billion and with that comes unscrupulous companies cashing in. I would suggest doing your own research or talking to an independent expert before buying.

Would you like to dress with effortless style?

If you’ve been feeling past your best and uninspired by your outfits then right now is the time to do something about it. You won’t regret it! Read here what my clients have the say about their styling experience.

I have a range of styling services designed to help you achieve a stylish, modern and effortless wardrobe tailored to your needs. Get in touch for more details or to arrange a free fifteen minute consultation call.

Like to stay up to date with seasonal style tips, outfits advice and the ‘must have’ items in the shops? Sign up here to receive my free monthly style newsletter straight to your inbox.



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